I think i am actually quite creative in the sense of BSing full time to the designers.
OMG, for the first time, i understand that some designer just too lazy to come up with own concept!!
Concept is the objective of all products and company, with no concept, one will just get lost! it's not easy to come up with our own concept, but there's books to read about, there's things to look at, there's case studies to learn from.
What does theme, concept , objective , storyline means? Nothing? Tiuzzz, you are not just a factory worker, you are SUPPOSE to be creative, remember?
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